ECPC re-brand wins Gold Lamplighter as best in New England
The Lamplighter Awards recognize outstanding healthcare marketing.
MANCHESTER — Eastern Connecticut Pathology Consultants is the proud recipient of the 2020 Gold Lamplighter Award from NESHCo, the New England Society for Healthcare Communicators.
Each year, NESHCo recognizes the best work by hospitals, healthcare systems and providers across the region in the area of marketing, public relations, branding and patient communications.
ECPC’s new brand design was judged among 286 submissions across all categories. The unique logo earned top recognition because its abstract design broke the boundaries of typical healthcare logo work and because the animated component — seen on our website homepage — elevates the entire brand concept.
ECPC partnered with Reardon+Stewart, a boutique brand strategy firm on Boston’s North Shore that specializes in healthcare and higher education for the logo redesign and website launch.
Due to COVID-19, the 2020 Lamplighter Award Gala was not held. However, ECPC was recognized by NESHCo across its social channels and featured in the 2020 Winner Book.